How Honest Are We?
“How Honest Are We?” is one of many “stunt” articles I’ve produced or helped to produce. Another was “Highway Robbery,” which sent a car with a loose sparkplug wire to repair shops around the country. Still another was “Drilling for Gold,” which put an investigative reporter in dozens of dentist chairs. Such articles are expensive to produce, but can pay off handsomely in publicity. This one got a lot of ink and air time.
Reader’s Digest, December 1995, pp. 49–55. Reprinted with permission.