Seduced in the Supermarket
Of all the tasks in producing an issue of Reader’s Digest, I enjoyed writing titles and blurbs the most. Or maybe it was choosing the articles in the first place. “Seduced in the Supermarket” was satisfying on both counts.
A truly great article delivers a surprising fact in every paragraph. In this case, a paragraph about McDonald’s raised a question that the book failed to answer: was it true that the famous golden arches were designed to represent a woman’s breasts, or was that just an urban legend? I penciled a query in the margin for the Digest’s fabled research team (then headed by Deirdre Casper), and the result appears on page 97.
Reader’s Digest, July 1995, pp. 94–98. Reprinted with permission.